Hey, I’m Xia.
Product Designer

3 years as an entrepreneur building teams and leading experience strategy, 2 years in product design driving measurable results.

Map, Test, Refine: Lasso App from 0–1

Designed a companion app for Lasso's home recycling appliance, crafting user-centric concepts that are actively supporting fundraising efforts

Smart Home

User Flow

Usability Testing

Drive Fan Engagement: Pistons App

Led research for low adoption of 15SOF feature within the Pistons app, advocating for a UX-centered approach and delivering 10% conversion increase

Conversion Optimization

Data-driven Design

Build for Speed: AIRSAT Design System

Redesigned the underlying design system and UI for AIRSAT’s digital platform for faster client customization workflows

B2B

SaaS

Design System

Concept to Product: The Forge PE Platform

Led design for The Forge, a workflow optimization platform for private equity analysts—a prize-winning project taken from concept to prototype

FinTech

SaaS

AI Integration

Rethink Language Learning: Hi Chinese

Side project where I tried to solve the problem of low retention and learning outcomes in language learning apps

Behavior Analysis

Survey

User Interviews

Multi-Platform Branding: Blur Music Festival

Side project where I designed complete brand identity and coded functional website for a music festival

Visual Design

Front-end Development