Resume
yimingxia2025@gmail.com
Linkedin
Designed a companion app for Lasso's home recycling appliance, crafting user-centric concepts that are actively supporting fundraising efforts
Led research for low adoption of 15SOF feature within the Pistons app, advocating for a UX-centered approach and delivering 10% conversion increase
Redesigned the underlying design system and UI for AIRSAT’s digital platform for faster client customization workflows
Led design for The Forge, a workflow optimization platform for private equity analysts—a prize-winning project taken from concept to prototype
Side project where I tried to solve the problem of low retention and learning outcomes in language learning apps
Side project where I designed complete brand identity and coded functional website for a music festival